Course funding & eligibility.
With funding from the NSW Government, we can offer partially of completely subsidised training for eligible students.
Understanding existing markets in your industry and connecting with your intended audience is essential to business success.
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Strategic marketing essentials.
Understanding existing markets in your industry and connecting with your intended audience is essential to business success. This three-part workshop series will allow you to enhance your marketing knowledge, or build on your existing understanding, as well as walking you through the process of developing a marketing plan and implementing it in your business operations.
This training is funded by the NSW Government. Eligibility criteria applies.
Develop your Marketing Plan
Course information.
Workshops
Introduction to Marketing
From understanding target audiences to exploring various marketing channels, this workshop provides a solid foundation for anyone looking to enhance their marketing knowledge. Gain insights into consumer behaviour, market segmentation, and the fundamentals of effective communication. Whether you're a novice or looking to refresh your marketing understanding, this session offers practical insights to boost your marketing confidence and effectiveness.
Build a Marketing Strategy
Explore the strategic planning process, from setting clear objectives to identifying target markets and creating a compelling value proposition. Learn how to analyse competitors and leverage your strengths to develop a unique and effective marketing plan. By the end of this workshop, you'll have a comprehensive roadmap that aligns with your business goals and sets you on the path to marketing success
Implement Your Marketing Strategy
Learn the practical steps to bring your refined marketing strategy to life. From effective campaign implementation to leveraging digital tools, this session equips you with the skills to execute your marketing plan with precision. This workshop provides the practical insights needed to turn your well-crafted strategy into a successful reality. Don't just plan for success—execute it.
Funding & Eligibility
The Targeted Skills for Small Business program is a NSW Government initiative, established to deliver training for small business owners and employees of small businesses who want to better understand how to use the latest technology and gain up-to-date knowledge to improve their business operations.
Our small business courses are subsidised by the NSW Government for eligible participants. You may be eligible for fully subsidised training under the Targeted Skills for Small Business program if you are:
- 15 years old or over
- no longer at school
- living or working in NSW (or an Aboriginal or Torres Strait Islander person living in specific NSW border areas); and
- an Australian citizen, permanent resident, New Zealand citizen, or humanitarian visa holder (or a partner visa holder whose sponsor is a humanitarian visa holder)
To be eligible for subsided training under this program you must:
- be an owner of a small business, or;
- be an employee of a small business, or;
- be an employee of a not-for-profit business
NOTE: A small business is an enterprise with less than 20 full-time equivalent (FTE) employees, or less than 200 FTE employees if the enterprise's primary operation is in a regional or remote location.
Please contact us if you would like to confirm your eligibility.
Delivery
Workshop Dates:
- Introduction to Marketing - Tuesday 6th August 2024, 1pm - 3pm
- Build your Marketing Strategy - Thursday 8 August 2024, 1pm - 3pm
- Implement your Marketing Strategy - Tuesday 13th August 2024, 1pm - 3pm
Location:
This workshop will be delivered online via Teams
What you will need:
- Computer
- Internet connectivity
