Course funding & eligibility.
With funding from the NSW Government, we can offer partially of completely subsidised training for eligible students.
Businesses use Instagram as a way to connect and engage with their audience. These workshops will help you build your brand on Instagram, including developing a strategy and creating engaging content for your page.
Enrol now
Using Instagram to develop your business.
Instagram is a key platform for businesses to connect with their audience and share engaging content, including photos, reels, and stories. Discover how you can use Instagram to develop your digital marketing strategy and grow your small business in this series of workshops.
This training is funded by the NSW Government. Eligibility criteria applies.
Develop an Instagram Strategy
Course information.
Workshops
Introduction - Build an Instagram Strategy
Instagram is an effective digital marketing tool. You'll learn about the basics of Instagram and its algorithm before working towards setting goals for what you want to achieve, such as brand awareness, sales, or community engagement. This workshop will also show you how to identify your target audience, and track your progress towards your goals.
Create Engaging Content for Instagram
There are a number of post types on Instagram that allow you to share content in different ways; these include photo posts, reels, and stories. In this workshop, you'll learn how to create engaging content for your Instagram page that aligns with your brand and connects with your audience. You will also walk through how to create a content calendar, and use other tools like Canva to develop your content.
Implement your Instagram Strategy
Now that you've set up your page, set some goals, and developed a content plan, it's time to start tracking results and optimising your content to build your platform. This workshop will guide you through an introduction to advertising with Instagram, and how to track results such as reach, likes, shares, and more. You'll also discover the importance of engaging with your community, including replying to comments and messages, and interacting with other brands and influencers.
Funding & Eligibility
The Targeted Skills for Small Business program is a NSW Government initiative, established to deliver training for small business owners and employees of small businesses who want to better understand how to use the latest technology and gain up-to-date knowledge to improve their business operations.
Our small business courses are subsidised by the NSW Government for eligible participants. You may be eligible for fully subsidised training under the Targeted Skills for Small Business program if you are:
- 15 years old or over
- no longer at school
- living or working in NSW (or an Aboriginal or Torres Strait Islander person living in specific NSW border areas); and
- an Australian citizen, permanent resident, New Zealand citizen, or humanitarian visa holder (or a partner visa holder whose sponsor is a humanitarian visa holder)
To be eligible for subsided training under this program you must:
- be an owner of a small business, or;
- be an employee of a small business, or;
- be an employee of a not-for-profit business
NOTE: A small business is an enterprise with less than 20 full-time equivalent (FTE) employees, or less than 200 FTE employees if the enterprise's primary operation is in a regional or remote location.
Please contact us if you would like to confirm your eligibility.
Delivery
Workshop Dates:
- Introduction - Build an Instagram Strategy: Monday 26th May 2025, 10:30am - 12:30pm
- Create Engaging Content for Instagram: Wednesday 28th May 2025, 10:30am - 12:30pm
- Implement your Instagram Strategy: Thursday 29th May 2025, 10:30am - 12:30pm
Location:
This workshop will be delivered online via Teams
What you will need:
- Computer
- Internet connectivity
